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Why so many Industrial Companies Fail to Innovate Radically

Why are so many companies great at incremental innovation, but at the same time fail badly with radical innovation – and how can this be changed? In over 60 personal interviews covering more than 20 large industrial companies in Switzerland, Austria and Germany, we took a deep dive into these questions and found a surprisingly consistent picture of blockers and success factors. In my presentation, I'll give a first peek into the findings of our interviews, the pattern that led to success and the underlying dynamics.

Andreas Pfleger, Business Development Manager Zühlke

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